Born from a challenge to make better lures at home, we’ve built a promise: fishing that’s fun, affordable, and — whenever possible — proudly U.S.‑made.
From One Simple Request to a Mission That Hooks Everyone
Why Family Fishin
Because fishing gear should do more than just get wet — it should help you create the kind of moments you’ll still be talking about years from now.
Built by Anglers, for Anglers We design, pour, scent, and test every lure ourselves — not in a factory, but in the same Ozark waters where we fish with our own family. If it’s in our store, it’s already passed the “would we tie it on?” test.
Proven to Perform From scent science that triggers more strikes to batch‑built consistency that big‑box brands can’t match, our gear is built to outfish the competition without draining your wallet.
Rooted in Family, Driven by Craft We’re more than a business — we’re a husband‑and‑wife team keeping fishing authentic, affordable, and proudly U.S.‑made whenever possible. Every order is packed by the same hands that built the lure inside.
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It started when a customer asked us to import lures from overseas. We realized we could make them here — nearly the same cost, higher quality — and Family Fishin was born.
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We’re here to make fishing fun and affordable for all, improving every cast and every outdoor moment without breaking the bank.
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Small‑batch runs, real‑water testing, scent science, and materials chosen for performance — if it wears our name, it’s ready for your tackle box.
From our water to yours — see how we turn small‑batch craftsmanship into lures worth telling stories about.
Family Fishin’ — All species. One standard.
Built by hand and proven on trout, every lure is poured with care, tested in real water, and trusted for every catch — from your first trout to your hundredth species, so every cast counts.
