About Us
You’ve seen where we started. Here’s what keeps us going.
At Family Fishin, every lure we make begins with a promise: it has to earn its place in your tackle box. That means small‑batch production you can count on, hours of real‑water testing, and scent science dialed in for serious strikes.
We don’t just ship gear — we send you a piece of our process. From selecting materials for action and durability, to refining every colorway until it pops underwater, we obsess over the details so you can focus on the thrill of the catch.
Why We Do It
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To make fishing fun and affordable for everyone — without cutting corners.
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To help you get more from every cast, whether it’s your first or your thousandth.
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To create gear that feels just as good to pass down as it does to fish today.
Family Fishin isn’t a factory line. It’s two people (and a few helping hands) building gear with the same care we put into our own trips to the water. We’re proud that when you fish with us, you’re part of a story that started small and is growing — one cast at a time.