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How We Design Soft Plastics for Trout, Crappie, and Panfish

Most soft plastics are designed around color names and trends.

We design ours around how fish actually see and respond in cold water, clear water, and low-light conditions.

Everything we make starts with visibility, contrast, action, and control — not hype.
 

​We Start With How Fish See

Fish don’t see color the way humans do.

Light absorption, water clarity, depth, and fish vision all determine whether a bait is visible, ignored, or triggers a strike.

That’s why our designs begin with the same principles we teach in our educational series:
• Contrast over color names  
• Visibility over brightness  
• Subtle realism over flash  
 

Designed for Cold Water and Clear Conditions

Trout, crappie, and panfish are often targeted in colder water and clearer systems where fish are more selective.

In these conditions:
• Excessive action can hurt performance  
• Overly bright colors can spook fish  
• Small changes in profile and opacity matter  

Our plastics are designed to perform when fish have time to inspect a bait.
 

Fewer Colors. Better Decisions.

We don’t believe in endless color options.

Instead, we focus on a small lineup that covers:
• High-contrast conditions  
• Clear water finesse situations  
• Low-light and deeper presentations  

This keeps color selection simple and effective — on the water and at the bench.
 

​Built to Match the Science

The same principles discussed in our color theory series are applied directly to our plastics:
• Opacity is chosen intentionally  
• Color is selected based on light behavior  
• Action is tuned for cold-water movement  

Nothing is accidental.
 

​If you’d like to see how these principles are applied in real soft plastics, you can explore our trout and panfish offerings here.

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